Zara and Zara Home unveil 200-piece Guadagnino and Baisi capsule

Madrid – As a standout among the major initiatives launched by the various chains in the Inditex group's portfolio at the start of the autumn/winter 2026/2027 season, we now delve into the details of the capsule collection designed by filmmaker Luca Guadagnino and industrial designer Stefano Baisi for Zara and Zara Home. The collection, featuring homeware and fashion items, will go on sale from September 26.

Less than 24 hours ago, FashionUnited highlighted the collaboration between the Italian creative duo and the Spanish fashion multinational's main chain as one of Inditex's major initiatives for the start of the strategic second half of the year. Following the interest generated by this unusual activation, we now delve into its main details. Following reports from the Financial Times and the article published by FashionUnited, Zara has clarified some points. Firstly, the collection designed by Luca Guadagnino and Stefano Baisi for Zara and Zara Home will feature over 200 items. This includes furniture; lighting; tableware; textiles; rugs; mirrors; candles; and, yes, clothing.

Secondly, it is important to note that this collaboration clearly originated from the “microcosm” of Zara Home's homeware offerings. It then expanded into the realm of clothing, which remains Zara's core business. This highlights the cross-functional approach of both chains' teams. They have worked with Guadagnino and Baisi to create the duo's first collection for everyday home life, encompassing everything from furniture and tableware to daily apparel.

“Stefano Baisi and Luca Guadagnino know that language well,” the one with which, from an “intimate cosmology,” each of us builds the intimacy of our own home, Zara Home's management highlighted. “A universe organised around aspiration,” for which one “chooses a chair in the same way one chooses the seed of a flower,” for “reasons one will never fully understand.” This is based on dynamics that are impossible to analyse. However, for almost a decade, the “production designer and filmmaker have been creating shared universes at the intersection of interior architecture, cinema and fashion.” They are now taking this history a step further with this alliance with Zara and Zara Home, which for the “first time” allows “that cinematic imaginary” to be “transferred into the home space.”

Between sofas, rugs and clothing

As FashionUnited previously reported, the collection is broadly defined as a series of exceptionally delicate and elevated design pieces. They are shaped by the creative tensions and influences of architectural and design titans like Gio Ponti, Lina Bo Bardi and Ettore Sottsass. These references are, of course, particularly noticeable in the homeware line. The fashion proposals, meanwhile, maintain the same multifaceted and multicultural nature, resulting in garments that navigate between East and West, and between the influences of traditional menswear and womenswear.

In more detail, “the homeware collection proposes unexpected encounters between different design movements.” It features a collection of pieces that “freely traverse eras and geographies, sensitively reinterpreting the geometries of the Vienna Secession, the curves of French Art Deco, the warmth of Brazilian modernism and the sensuality of Italian radical design.” These influences “dialogue, mix and evolve to create objects with curved, enveloping and generous volumes.” Beyond their function, they are part of this “atlas of desire” designed by Baisi and Guadagnino, so that through their pieces, we can also reveal our identity, “who we are and what we long for.”

Meanwhile, regarding the clothing line, “the fashion collection imagines a wardrobe that transcends traditional gender categories.” It “starts with the men's suit to redefine it through amplified volumes, more fluid patterns and renewed proportions,” with tweed and wool that “abandon their formal rigidity to adapt to a lifestyle in constant motion.” Similarly, in terms of patterns, “without belonging to any specific place, it adopts a philosophy where functionality is placed at the service of sensuality.” This is especially evident through “a series of refined and sculptural dresses” that complete the collection, “celebrating the human form.” It is therefore a new aesthetic with which, all in all, “the collection imagines the wardrobe of a place yet to be defined.”

With a short film and pop-up in Milan

The collection will launch from September 26, 2026, on both Zara's and Zara Home's e-commerce platforms. It will also be available in a selection of stores from both chains worldwide. This will be a global launch, but Italy will play a prominent role. The collaboration will be presented on September 26 and 27, coinciding with the final days of the upcoming Milan Fashion Week. A pop-up, open to the public, will be held at the La Pelota Jai Alai space in the Lombardy capital. This temporary retail space will be part of an immersive installation designed by Baisi and Guadagnino themselves for the occasion.

In addition to this physical and immersive activation, the creative duo's collaboration with Zara and Zara Home will be complemented by the implementation of a space concept. This concept, designed by Baisi and Guadagnino, aims to complete the physical shopping experience for the capsule. A short film directed by Luca Guadagnino will also be released. The film was developed with Scott Z. Burns, screenwriter of films such as Contagion, The Bourne Ultimatum and The Report. Shot in Europe under the artistic direction of Stefano Baisi, it stars Jamie Bell, Chase Sui Wonders, Michael Stuhlbarg and Patricia Arquette.