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CIFF announces strategic alliance with Copenhagen Fashion Week

Scandinavian fashion fair CIFF and Copenhagen Fashion Week (CPHFW) have deepened their strategic partnership to support emerging design talent in the region. Together, they continue to back the CPHFW NewTalent programme, an initiative spotlighting brands operating for less than five years. This long-term alliance provides participating...

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Fashion |Interview

Bikkembergs relies on football trend and sneaker collab for brand revitalisation and market expansion

Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...

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