Live shopping: a digital bazaar just a click away
Teleshopping has not died; it has simply migrated to mobile phones. Live shopping, a blend of live video and instant purchasing, is revolutionising e-commerce. This has prompted tech giants, brands and small boutiques to invest in the format. “One euro starting price... 20 seconds to bid. Three, two, one, go!”. In front of multiple screens, Hugo...
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