Articles by Jaime Martinez
Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan
Madrid – The Mascaró Group continues to drive the growth and international consolidation of Pretty Ballerinas, its brand specialising in ballet flats, with the opening of a new store in Japan. This is one of the Spanish company's main markets in the entire Asian region, where it now operates a total of four points of sale. Located on the third...
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Zara and Bad Bunny launch a capsule collection
Madrid – Spanish fashion chain Zara, the main commercial brand of the Inditex group, is expanding its collaboration with Puerto Rican singer Bad Bunny by launching its first collaborative capsule collection. The collection has already started selling in the singer's home country and will be available for sale globally from this upcoming May 21....
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Pronovias agrees sale to Cap Capital
Madrid – Only a few procedural formalities remain before the bridal fashion group Pronovias officially files for insolvency. Following this, and barring any last-minute surprises, the Commercial Court No. 9 of Barcelona will approve its sale to the British investment group Cap Capital. Confirming information previously reported by FashionUnited...
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Spain's Sarda expands beyond lingerie with new Tomorrowland capsule collection
Madrid – For the second consecutive year, the Barcelona-based brand Sarda has developed a collaborative capsule collection with the Belgian electronic music festival Tomorrowland. Sarda has been owned by the Belgian lingerie group Van de Velde since 2008. This new collection follows the one presented in early 2025. The key development is that...
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Korean ceramicist Jongjin Park wins Loewe Craft Prize 2026
Madrid – From Singapore, the Spanish house Loewe has celebrated the ninth edition of its annual international craft prize, hosted by its foundation. The 2026 Loewe Foundation Craft Prize has been awarded to Korean ceramicist Jongjin Park. Additionally, special mentions were given to Italian jeweller Graziano Visintin and a collaborative project...
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Inditex and perfumer Jo Malone reject The Estée Lauder's brand infringement allegations
Madrid – Late last week, new information emerged about the legal battle initiated by the US-based The Estée Lauder Companies against British perfumer Jo Malone and Spanish fashion giant, the Inditex Group. The company accuses the perfumer and the fashion group of infringing the rights of the Jo Malone London brand, which has been owned by Estée...
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Carlyle seeks to sell its stake in Spain-based Jeanologia
Madrid – Following its initial investment in the Valencia-based company in early 2019, US investment firm Carlyle has reportedly decided to fully divest from Jeanologia. Carlyle also holds investments in other prominent Spanish and fashion sector companies, such as Codorniu and the Italian brand Golden Goose. Jeanologia specialises in...
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Primark commits to 85 million euro investment in Spain and Portugal
Madrid – As part of its sustained commitment to the Spanish and Portuguese markets, Primark's management for Iberia has just announced an investment of over 85 million euros (100 million dollars) in its businesses in both countries. These funds will be used for the refurbishment of part of its current store portfolio and for the opening of new...
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Alohas expands in United States with new stores in New York and Los Angeles
Madrid – Following a 2025 marked by its decisive international offensive, the Spanish footwear brand Alohas continues on the same path of growth and expansion in 2026. It has inaugurated two new permanent stores in the United States. The brand, founded by Alejandro Porras, entered this market exactly one year ago and now operates with three...
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Zara scores a hat-trick at a Met Gala with a strong Spanish influence
Madrid – On the afternoon of Monday, May 4, 2026, East Coast time, the Metropolitan Museum of Art in New York was doubly celebrating the opening of its traditional spring fashion exhibition. The show is organised by its clothing department. Its opening was once again preceded by the annual charity gala for the benefit of the Costume Institute....
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