Articles by Jaime Martinez
Nude Project lands in New York with a pop-up in SoHo
Madrid – Nude Project continues to show its ongoing commitment to the US, this time by opening a pop-up in New York's sophisticated SoHo neighbourhood. This marks the first physical point-of-sale the Spanish fashion brand is set to open in the Big Apple since it was founded in Barcelona in 2019 by entrepreneurial duo Alex Benlloch and Bruno...
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Zara and Zara Home unveil 200-piece Guadagnino and Baisi capsule
Madrid – As a standout among the major initiatives launched by the various chains in the Inditex group's portfolio at the start of the autumn/winter 2026/2027 season, we now delve into the details of the capsule collection designed by filmmaker Luca Guadagnino and industrial designer Stefano Baisi for Zara and Zara Home. The collection,...
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H&M capitalises on ‘Designed in Barcelona’ and opens a product development office in the city
Madrid – The H&M Group appears determined to end the period of gradual decline it has been experiencing in Spain, both operationally and commercially. The company has announced the opening of a “production office” in the country. This department will now operate from Barcelona, strengthening the Swedish fashion multinational's product...
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Inditex's eight brands implement diverse strategies for upcoming season
Madrid – This Wednesday, September 9, 2026, the Spanish fashion multinational, the Inditex group (ITX), will present its results for the first half of the year. This period covers February 1 to July 31, 2026. The company will report on this period as it prepares for the second half of the financial year. This is the most significant time of the...
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Inditex boosts Oysho with a new store concept
Madrid – Inditex remains steadfast in its commitment to Oysho, viewing it as a key potential driver for its next phase of growth. The company is boosting its presence in Spain with the opening of a new flagship store for the brand in Vigo. The store opened its doors to the public on Thursday, September 3, 2026, in the heart of the Galician city,...
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H&M teams up with Elie Saab for its next collaborative collection
Madrid – Continuing its high-profile collaboration strategy, a dynamic the Swedish fashion multinational pioneered, H&M has just announced the development of a collaborative capsule collection with haute couture designer Elie Saab. The collection will go on sale from October 22, 2026. Founded in Beirut in 1982 by designer Elie Saab, the creative...
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Inditex expands presence in South Korea with new Zara flagship
Madrid – Following the opening of a new Massimo Dutti store just a few weeks ago, the first high street store in the country, Inditex is once again demonstrating the significant role it continues to assign to South Korea as a key market for its growth. This is marked by the inauguration of a new and spectacular flagship store for Zara, the...
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A detailed look at Lefties' UK market entry
Madrid – The opening of the first UK store for Lefties, Inditex's family fashion chain, has undoubtedly been among the top retail news stories of the last few days of August. The chain began its entry into this new market at the end of July. It aims to expand to three operational stores by the end of this year. Following up on information...
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Jack McCollough and Lazaro Hernandez shape Loewe's AW26/27 vision
Madrid – As celebrations for the 180th anniversary of Loewe's founding draw to a close, the emblematic Spanish house has unveiled its new campaign material for the autumn/winter 2026/2027 season. This is the second season for which the brand will feature a collection by its new creative director duo, Americans Jack McCollough and Lazaro...
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Loewe's 180 years, milestone by milestone
Madrid – In 2026, the Spanish house Loewe, whose origins date back to Madrid in 1846, is celebrating its 180-year history. This milestone makes it the second oldest active luxury fashion house in the world, behind only Hermès, which was founded in Paris in 1837. We join the celebrations with a brief review of the chapters and achievements that...
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