Articles by Jaime Martinez
Spanish company Minicool launches first AI platform for the childrenswear industry
Madrid – Valencia-based company Minicool, which specialises in trend analysis for the childrenswear sector, is subverting its own dynamics and increasing its value to companies in the industry. It has launched its own artificial intelligence (AI) platform for developing childrenswear collections. The company is careful to emphasise that this...
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Zara to launch its first collection with John Galliano on October 1
Madrid – Following the news on March 17 that Inditex and Zara were collaborating with designer John Galliano, a move that shook the fashion industry, the chain has now set a launch date for the first collection by the Gibraltar-born creative. The collection will debut on October 1. While further details are yet to be released, this date clearly...
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Kim Kardashian's Skims lands in Spain with El Corte Inglés
Madrid – Skims, Kim Kardashian's popular lingerie, sportswear and athleisure brand, has finally landed in Spain. The launch was conducted in partnership with the company chaired by Cristina Álvarez. It has established its first points-of-sale and is marketing its collections through the physical and online commercial structure of El Corte Inglé...
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Mango appoints Kasia Katarzyna as new global retail director
Madrid – Mango has announced the promotion of Kasia Katarzyna to the position of new global retail director, along with her subsequent appointment to the company's management team. She joined the group at the beginning of the year from H&M. Katarzyna (Kasia) Niemirowicz Majtas has an extensive background with the Swedish fashion multinational,...
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Spanish brand Munich refinances over 18 million euros of debt
Madrid – Munich, the iconic Barcelona-based footwear brand owned by the Berneda family, appears to have found some initial relief from its difficult financial situation. The company has successfully reached an agreement with its financial creditors. It has reportedly agreed on a new payment schedule for a debt of just over 18 million euros...
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Jon Kortajarena enters beauty and launches SMTHELSE
Madrid – Following the personal growth formulas that some of the leading Spanish models of recent decades have embraced, Basque actor and model Jon Kortajarena has launched his own business venture, “SMTHELSE”. This is the name he has chosen for his own beauty line, which specialises in haircare. Opting for a well-measured advertising strategy...
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French retailer Grain de Malice focuses on Spain, seeking local partners to enter the country
Madrid – The Spanish retail scene continues to attract interest from international groups, firms and chains, including French brand Grain de Malice. The fashion label, specialising in womenswear and accessories, has now focused on Spain as a first and decisive step in its internationalisation journey. It is currently seeking its first local...
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Spanish fashion showcases its strength at Milanese trade show
Madrid – Invited by the Italian Trade Agency (ITA), the public Italian agency responsible for promoting the internationalisation of Italian companies and their exports, the FashionUnited Spain team had the opportunity to explore the various halls of the latest September edition of Lineapelle Milan. This international trade fair specialises in...
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Alohas advances global expansion with new stores in Paris and San Francisco
Madrid – Barcelona-based fashion brand Alohas specialises in menswear and womenswear footwear. Following the launch of its first handbag collection last May, it has also expanded into accessories. The brand remains focused on its determined international expansion strategy. This roadmap has just seen its latest development with the launch of two...
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Polish brand Tatuum launches in Spain
Madrid – The Spanish retail scene continues to attract the attention of international groups and brands. It is now preparing to welcome a new operator: Polish fashion multinational Tatuum. The brand has been pursuing a determined international growth strategy since 2024. This roadmap is set to enter a new chapter with its upcoming entry into...
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