How fashion brands can optimise e-commerce operations during the Covid-19 lockdown
The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...
8 hours ago
Why the fashion industry must recalibrate
It took less than one hundred days to upend the fashion industry, its glamorous facades crumbled into a pile of obsolescence. For a moment, the world stopped consuming, and the aspiration economy of luxury, travel, leisure and the acquisition of beautiful things, no longer mattered. Conspicuous consumption and the luxury add-ons of the...
9 hours ago
Consumer interest in loungewear, lingerie and activewear surges amid lockdown
The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnsonannounced the immediate closure of all ‘non-essential’ storesacross the country...
9 hours ago
Lululemon’s CEO reassures the market: “Our financial health is strong”
New York – In a recent earnings, Calvin McDonald, CEO at Lululemon, discussed the company’s fourth-quarter results, as well as the near future of the company in the light of the coronavirus pandemic. The yoga apparel brand’s leadership is confident in their results in the short and middle term. “The safety and well-being of our people and our...
10 hours ago
Fashion Nova launches new philanthropic initiative
Fashion Nova launched a new charitable initiative, called Fashion Nova Cares, founded in partnership with pop icon Cardi B. The online retailer plans to help people in need by giving away 1,000 dollars every hour between now and May 20, 2020. It will donate a total of 1,000,000 dollars. Those in need of assistance from Fashion Nova Cares can...
2 hours ago
Lands' End collaborates with New York-based label Rowing Blazers
Lands' End has announced its second collection created in partnership with New York-based menswear label Rowing Blazers. The limited-edition collection features unisex pieces that join Lands' End's timeless American aesthetic with Rowing Blazers' modern take on classic staples. Pieces include popular favorites such as a water-resistant...
3 hours ago