Illustrations - How a sense of fineness can lead Prada to a bright future
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Things are said to be looking gloomy for the Italian fashion house, but Miuccia Prada, the youngest granddaughter of Mario Prada and creative head of Prada and Miu Miu is convinced that the company is only going through momentary dip. FashionUnited investigates whether things have really taken a turn for the worst at Prada, or if the brand just going through a temporary impasse.
These highlights and illustrations below give you a short answer.
Highlights
Stock
Present: The price of Prada’s stock has been decreasing immensely in the past year (from 44 Hong Kong dollars per share to 25.95 dollars per share as of Dec 7).
Future: The share prices will pick in 2016, likely rising to 42 HK dollars by 2016 and rising a new high of 53.5 HK dollars in 2017. So it will double again in the next two years.
Sales
Present: Prada sales were falling slightly by 2 percent in 2014 and by 2 percent in 2015.
Future: In 2016 it is facing a brighter future with a growth of 6.5 percent in 2016 and 8.7 percent in 2017.
Present: Sales in Asia-Pacific are slightly declining (by 2 percent annually).
Future: Asia-Pacific sales will continue to fall a bit more in 2016 (2.5 percent) and by 2 percent in 2017.
Present: Sales of leather goods are falling by 3 percent yearly: a small decline.
Future: A major recovery will follow. 7 percent growth in 2016 and 9.1 percent in 2017. So a growth that is over 2 and around 3 times the decline it has now.
Interested in reading the in depth article? Click here.
Illustration Credit: Studio Iva (IGM: studio_iva)