Articles by FashionUnited
Podcast: Uniqlo's expansion strategy for growth in the USA and beyond
In this episode, host Danny Parisi sits down with Nico Cessot, Head of Marketing North America at Uniqlo, to break down the Japanese retailer’s aggressive brick-and-mortar and digital scaling strategy across the U.S. Cessot outlines how Uniqlo balances its low-SKU, high-volume "LifeWear" basic model with localized marketing campaigns and...
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Metro Boutique brings Urban Outfitters' brand Iets Frans to Switzerland
Swiss fashion retailer Metro Boutique has added the streetwear brand Iets Frans to its product range, becoming its exclusive brick and mortar stockist in Switzerland. The label has been available online and in the retailer's stores since Saturday, Metro Boutique announced on Monday. To mark the launch, the company presented the collection with...
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Video: How Arc'teryx turned technical mountaineering gear into a 2 billion dollar luxury empire
Video: How Arc'teryx became a $2B+ luxury brand without intending to A report by The Wall Street Journal examines the commercial evolution of Arc’teryx, tracing how the specialized Canadian technical outerwear brand transformed into a global luxury status symbol valued at over $2 billion. Founded in 1989 as Rock Solid, the company established...
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Podcast: The Influence of American Ivy on global menswear trends
In this standout inaugural chapter of the American Ivy series, Peabody-nominated host Avery Trufelman investigates the global trajectory of preppy style, tracing its migration from the cloistered quads of Northeastern Ivy League universities to the bustling retail arcades of post-war Tokyo. The episode details how Japanese tastemaker Shosuke...
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Video: London college of fashion outlines dedicated career support for students and industry entrants
The London College of Fashion has released a detailed overview of its dedicated career development unit, Graduate Futures, showcasing how the institution prepares students and emerging professionals for the competitive global fashion market. Featuring commentary from industry-seasoned advisors and current undergraduates, the video highlights the...
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Video: Preserving London’s rare heritage crafts in the modern era
A documentary released by Condé Nast Traveler provides a close look into the specialized techniques and enduring value of London’s rarest heritage crafts. The feature highlights four master craftspeople who continue to maintain traditional, handmade processes in an industry increasingly shaped by automation and rapid production cycles. Featured...
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Video: Burberry presents its winter 2026 campaign celebrating 170 years of heritage
British luxury house Burberry has unveiled its Winter 2026 campaign video, offering fashion industry professionals and students a masterclass in heritage brand storytelling, atmospheric outerwear styling, and cinematic visual direction. Set against iconic London landmarks—including Tower Bridge, the River Thames, and Big Ben—the campaign...
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Podcast: Understanding audience retention in modern fashion marketing
In this episode, BoF founder Amed Imran sits down with Emily Sundberg, author of the daily newsletter Feed Me. Together, they analyze how modern fashion marketing frequently misjudges consumer intelligence and oversaturates digital feeds. Sundberg breaks down why reliance on homogenous influencer seeding and single "hero product" pushes often...
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Podcast: How Ganni leveraged biotech and deadstock for market presence
In this episode, international fashion reporter Zofia Zwieglinska and fashion editor Natalie Salmon examine Copenhagen Fashion Week's ongoing transition from a regional Scandinavian showcase into an influential international trade hub. The hosts dissect the commercial playbook behind Ganni’s global expansion, evaluating how the brand leveraged...
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Video: Fendi spring/summer 2027 by Maria Grazia Chiuri
In an intriguing precursor to one of the season's most anticipated runway events, Fendi has released a short teaser video for its upcoming Spring/Summer 2027 collection. The collection, which notably marks a highly awaited presentation by designer Maria Grazia Chiuri, has generated significant buzz within the fashion industry. The brief clip...
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