Alo pushes into menswear and accessories with Joe Burrow campaign

Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday, that leads with eyewear and men's staples.

The fall 2026 campaign, shot at Milk Studios in Los Angeles by Tom Schirmacher, features Burrow in the new Alo Speed sunglasses alongside the Accolade ¼ zip pullover, Idol crewneck short sleeve and the Alo Runner. The Alo Voyage duffle also returns, a style the brand ties directly to Burrow's own wardrobe and his closely watched tunnel arrivals.

"Working with Joe again feels really natural because there's been such a genuine creative relationship between him and the brand over the years. What makes Joe so compelling is the confidence he brings to his personal style — he knows what he likes and makes it completely his own. Our design team has worked closely with Joe and his stylist on everything from custom pieces to some really memorable tunnel looks. For this campaign, we wanted to bring that signature Joe confidence to some of Alo's most iconic pieces and show how personal style can transform even the classics," said Summer Nacewicz, EVP of marketing and creative at Alo.

Burrow, who has walked in Vogue World and attended the Met Gala, framed the partnership in personal terms. "Fashion has been something I have grown into loving. When I was younger, I never experimented; I just stayed in my comfort zone. Getting older and getting to work with stylists and the team at Alo has shown me how fun it is to express yourself through clothing and even create custom looks together. I love a statement and exploring my creative side," he said.

The campaign arrives as Alo continues moving into adjacent categories. The Los Angeles brand, founded in 2007, launched its first leather handbag collection in September 2025 as part of a broader push upmarket. The campaign also is timed to the 2026 NFL season in the US, which is schedule to start on September 9.