Articles by Renan Botelho de Carvalho
Renan joined FashionUnited in 2026. Born in São Paulo, Brazil, he holds a BA in Journalism and Communications and began his career in 2009, writing for several publications over the following years. In 2018, he moved to New York City, and in 2026 he relocated once again, this time to the Netherlands. At FashionUnited, Renan covers daily news across the global fashion industry, from retail trends to supply chain shifts.
Belmont Cameli fronts Reebok Classics fall 2026 campaign
Reebok has unveiled its fall/winter 2026 Classics campaign, fronted by actor Belmont Cameli. The campaign is the next chapter of his multi-season partnership with the brand, following his appointment as a global brand ambassador earlier this year. The new creative forms part of Reebok's "Born Classic. Worn for Life." platform. It is set against...
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On's football debut with Kylian Mbappé drives 16.22 million dollars in media exposure
On scored 16.22 million dollars in media impact value with the launch of On Football last week, according to a new report from Launchmetrics. Kylian Mbappé, who left Nike after 20 years to lead On’s football, was the brand’s top placement, with his Instagram post announcing the new partnership hitting 1.13 million dollars in MIV — MIV is a...
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Asta Resort builds on New York momentum with a second global boutique
Asta Resort has opened a permanent flagship in New York’s SoHo, establishing its second retail location worldwide after debuting its Sydney boutique in December 2025. The opening follows the brand’s New York pop-up, which began as a market test and developed into a longer-term retail opportunity for the founders, sisters Helena and Jasmine...
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Elisa Johnson on building an eyewear brand, independence and earning her father Magic Johnson's investment
Elisa Johnson launched her eyewear label in May 2021, after selling some of her own handbags to pay for the first samples and pitching her father, American businessman and former basketball player Earvin "Magic" Johnson, for the investment that got it off the ground. Five years on, the brand sells through Saks, Neiman Marcus, Nordstrom and Kith...
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Khloé Kardashian's latest Fabletics collection moves into outerwear and accessories
Fabletics has released its eighth collection with Khloé Kardashian, a 19-style cold-weather range that went on sale Wednesday in stores and online. The assortment marks three years of their partnership. Fabletics and Khloé Kardashian release eighth collection Credits: Fabletics The collection applies a fashion treatment to winter activewear,...
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Adidas takes Unrivaled from Under Armour in multi-year uniform deal
Adidas has signed a multi-year deal to become the official uniform and performance apparel partner of Unrivaled, the women's 3-on-3 basketball league, taking over a contract held since the league's launch by Under Armour. The partnership debuts on court at the start of Unrivaled's 2027 season, which begins in early 2027. Neither side disclosed...
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Iguatemi’s CEO Ciro Neto on winning Dior and the race for Brazil’s luxury shopper
Brazil's luxury market is worth around 98 billion reais and could reach 150 billion by 2030, on Iguatemi's own estimates. Ciro Neto, who took over as chief executive officer in March 2025, wants the group to remain the door every international brand walks through to reach it. "Brazil is a complex market, and what we offer international brands...
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London Fashion Week SS27: McQueen’s homecoming, Kane’s Mulberry debut and the new guard takes centre stage
The biggest names may have brought the crowds to London Fashion Week's spring/summer 2027 edition, which ended on Monday, but the season also belonged to the designers rewriting what British fashion can look like now. As McQueen returned to London and Christopher Kane reset Mulberry’s ready-to-wear proposition, a new guard highlighted craft,...
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How Talia Abbe turned her grandmother's unmade raincoat into a spring/summer 2027 collection
Talia Abbe debuted T'Abbe's spring/summer 2027 collection during New York Fashion Week, marking a special moment for the brand founded in 2025. The starting point of the collection, aptly named "It Runs in the Family," was a sketch she found in a family archive: a raincoat her grandmother had designed and never made. "I was going through old...
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Evie Evangelou on fashion as diplomacy, first ladies and F4D's UN General Assembly luncheon
Fashion 4 Development (F4D) holds its 14th Official First Ladies Luncheon at the Pierre Hotel in New York on Tuesday, staged during the 81st session of the UN General Assembly. Evie Evangelou, founder and president of F4D, co-hosts with Dame Amanda Schumacher, founder of The Tree of Life Foundation, in a programme that includes a runway...
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