Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Hoka and Marni continue collaboration with 'Clifton Marni'
Running shoe brand Hoka, part of US company Deckers Brands, and Italian fashion house Marni are releasing their second joint shoe, the 'Clifton Marni'. The model is a new interpretation of Hoka's 'Clifton 11' running shoe and will launch on November 12 via Marni's e-commerce platform and brick and mortar stores worldwide. This will be followed...
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Tommy Hilfiger puts its ambassadors' holiday rituals at the centre of winter 2026 campaign
American fashion brand Tommy Hilfiger, part of PVH Corp., has unveiled its winter 2026 holiday campaign, 'The Perfect Holiday'. The campaign brings together a cast of brand ambassadors and cultural figures, each sharing the personal traditions that shape their festive season. Rather than a single campaign film, the brand is releasing weekly...
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Balenciaga launches skiwear collection with campaign by Adam Peter Johnson
French luxury house Balenciaga, part of the Kering group, has launched a skiwear collection. The line is presented in a dedicated campaign photographed by Adam Peter Johnson, which focuses on the pieces' versatility for both indoor and outdoor wear. The images place the collection in distinctly Parisian interiors, where snow falls surreally...
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The North Face updates Nuptse jacket with two new styles
US outdoor brand The North Face, part of VF Corporation, has introduced two new versions of its Nuptse jacket, the Summit Nuptse and the Pertex Reversible Nuptse. The launch comes as the brand marks six decades of making apparel and equipment for explorers. Both styles keep the jacket’s familiar silhouette while adding newer performance...
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Miu Miu reworks Wrangler denim for latest 'Miu Miu Upcycled' edition
Italian fashion label Miu Miu, part of Prada Group, has teamed up with American denim brand Wrangler for the newest edition of its 'Miu Miu Upcycled' project. The collaboration was presented on October 4, 2026, during the label's spring/summer 2027 show in Paris. For this edition, Miu Miu has reworked a Wrangler garment in its own signature...
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EMU Australia and We Norwegians unveil autumn/winter 2026 capsule collection
Australian footwear brand EMU Australia has teamed up with Norwegian knitwear and skiwear label We Norwegians on a limited-edition capsule collection for autumn/winter 2026. The limited-edition capsule combines EMU Australia's handcrafted footwear and accessories with We Norwegians' nature-inspired knitwear, bridging Norwegian alpine design with...
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Oakley and Travis Scott's Cactus Jack reimagine three eyewear styles for first collaboration chapter
American eyewear and sports performance brand Oakley has launched the first instalment of its collaboration with Cactus Jack, the label and streetwear brand founded by American artist Travis Scott. Titled 'Chapter 001', the release centres on three existing Oakley silhouettes, each reworked to reflect the creative universe of Cactus Jack. The...
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EMU Australia unveils FW26 campaign rooted in Australian heritage
Australian footwear brand EMU Australia has unveiled its autumn/winter 2026 campaign, revisiting its Australian heritage through a contemporary lens. The campaign is built around craftsmanship, natural materials and a connection to the Australian landscape, blending fashion and function. Credits: EMU Australia Credits: EMU Australia The...
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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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The North Face and eYe Junya Watanabe Man relaunch their collaboration
US outdoor brand The North Face has launched a new collaboration with eYe Junya Watanabe Man, the line from Japanese designer Junya Watanabe, according to a press release. The partnership returns internationally after its last release in 2017. The collection includes two pieces. The first is Junya Watanabe's reinterpretation of The North Face's...
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