Gant is showcasing its SS25 collection in collaboration with a luxurious beach resort, complete with beach-ready looks in a beach bag. The US brand took its SS25 campaign, themed ‘Summer Getaway’, to Théoule-sur-Mer on the Côte d’Azur, Gant announced on Monday. There, it partnered with the five-star hotel Château de Théoule and its beach resort,...
26 May 2025
Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...
13 May 2025
Paris - Valentine Cascailh, creator of the Rita Intimates concept, opened a pop-up store recently in Paris. Rita Intimates brings an eco-responsible approach, featuring second-hand lingerie and underwear (knickers and bras) from unsold collections and adds to that the benevolence of the ‘female gaze’. The female gaze is the art of a new...
8 May 2025
Italian luxury footwear brand Paris Texas has opened an exclusive pop-up at Harrods in London to showcase its spring/summer 2025 collection. The pop-up is located on the fifth floor of Harrods and will run until March 30. The space has been designed to reflect the contemporary design elements of the footwear brand’s Milan headquarters and...
17 Mar 2025
Luxury Italian sneaker brand Golden Goose is taking over Selfridges’ ‘Corner Shop’ with a pop-up focused on co-creation and shared moments. Golden Goose has transformed the space in Selfridges, Oxford Circus store in London, into an intimate, Italy-infused space, which draws inspiration from its Venetian headquarters and artisanal heritage,...
12 Mar 2025
Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...
18 Feb 2025
British luxury brand Represent has opened a pop-up retail space in department store Selfridges to celebrate the launch of its new womenswear line. Initially unveiled towards the end of January, ‘Represent Woman’ expands on the brand’s existing presence in menswear, evolving its signature codes to give this new consumer their own identity. Now,...
10 Feb 2025
Footwear brand Birkenstock has opened a one-of-a-kind pop-up experience in the heart of French ski resort Les Deux Alpes, showcasing a curated selection of products for winter and post-ski recovery. Located in a chalet, the Birkenstock month-long activation is a tailor-made retail experience, combining its brand heritage with après-ski comfort...
5 Feb 2025
Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...
28 Jan 2025
Alice + Olivia has opened its first-ever denim pop-up store in Manhattan, New York City. Opening its doors on January 17, the Jean Bar is adjacent to the brand’s existing store at 755 Madison Avenue and offers Alice + Olivia’s newest denim collection, including exclusive styles. Alice + Olivia interior of debut denim bar in NYC Credits: Georgia...
20 Jan 2025
Benedetta slid a manicured nail through the sellotape of a mystery package to unwrap a garden hoe and earbuds. Her friend discovered she had bought some sort of harness. The Italian students are among hundreds of people at this "blind sale" of unclaimed packages, where boxes large and small are paid for according to their weight at a Rome...
British womenswear brand Aligne will make its bricks-and-mortar debut with a pop-up store opening in New York City this April. Located at 27 Greene Street in New York City's SoHo neighbourhood, the pop-up will carry the brand’s core womenswear products, alongside a range of exclusive items. Ginny Seymour, chief executive of Aligne, said in a...
15 Jan 2025