Watersports brand Wallien expands into the US with New York pop-up

Dutch watersports fashion brand Wallien is taking the next step in its international expansion by opening its first pop-up store in New York. The temporary store in the SoHo district not only marks the brand's physical retail debut in the US but also underscores its growth ambitions in the American market. According to co-founder and CEO Olivier Wallien, the US is now the fastest-growing market for the sustainable, women-first watersports brand. FashionUnited spoke with him about the choice of New York, the American expansion strategy, and the ambitions for the coming years.