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Burberry pledges to be climate positive by 2040

Burberry has pledged to become climate positive by 2040, going further than its earlier target to be net-zero by that same year. The company said it is the first luxury brand to set out the goal, which it will achieve by investing in key initiatives “to support wider climate change efforts beyond its value chain”. The British luxury brand said...

10 Jun 2021

Fashion |In Pictures

Burberry highlights Olympia bag with celebrity campaign

Burberry is placing a spotlight on its Olympia bag, described as a signature for the house, with a new celebrity campaign starring KA twigs, Kendall and Shygirl. The Olympia bag, designed by Burberry’s chief creative officer Riccardo Tisci, has a crescent curve that moulds closely against the body, “an athletic aura told through its defined arc,...

18 May 2021

Business

Burberry posts Q4 comparable sales growth driven by Asia Pacific and Americas

Burberry’s retail sales declined 9 percent at both CER and reported exchange rates, while wholesale declined 17 percent at CER and reported exchange rates in the year with a good recovery in the second half. In total, the group saw revenue down 10 percent at CER and 11 percent at reported exchange rates to 2,344 million pounds. Comparable store...

13 May 2021

Fashion

Burberry launches AR Pocket bag experience

Burberry has launched an augmented reality (AR) experience allowing its customers to design their own 3D Pocket bag sculptures. The virtual bags are inspired by the maritime themes of the label’s SS21 campaign, called ‘In Bloom’. The collection takes inspiration from “a modern mythology, a contemporary fairy tale where a love story blooms...

20 Apr 2021

Business

Tencent takes on Burberry in the gaming world

Tencent Holdings has removed two Burberry-designed “skins”, outfits worn by videogame characters from its blockbuster title, Honour of Kings.The Chinese company hasn’t offered much detail into their decision, although sources close to the matter cited by the ‘South China Morning Post’ hint it could be on the grounds that the British fashion...

26 Mar 2021

Business

Why luxury and premium British brands are prioritising the Chinese market

In an interview with FashionUnited, Sandrine Zerbib, founder of Shanghai-based and China-focused brand management and digital agency Full Jet, talks about how even if the Chinese market was already vital for British or more generally European luxury and premium brands prior to the covid-19 crisis, it has gained even more prevalence. China is...

26 Mar 2021

Video

Video: Burberry SS21 collection

In this video, British luxury fashion house Burberry has presented its SS21 collection entitled 'In Bloom'. Watch the video below. Video: Burberry via YouTube Photo credit: Burberry, Facebook

25 Mar 2021

Fashion

Burberry unveils first designs for Honor of Kings game

Burberry has unveiled two exclusive designs for Honor of Kings, which marks the mobile games’ first co-creation with a luxury brand on their ‘Legend’ skin offering. Riccardo Tisci, Burberry’s chief creative officer has exclusively designed two skins for the mobile game’s popular heroine, Yao, which sees the character wearing a classic cotton...

22 Mar 2021

Retail

Burberry launches virtual replica of Tokyo flagship store

Burberry has linked with Elle Digital Japan to create an interactive virtual replica of the British luxury label’s flagship in Ginza, Tokyo. Customers will be able to explore the three-floor digital store using icons on their screens to navigate, purchasing items from Burberry’s Spring/Summer 2021 collection as they go. Just like the physical...

19 Mar 2021

Business

Burberry updates outlook after strong rebound in sales

Burberry has issued a trading update ahead of the March 27, 2021 financial year-end. Since December, the company continued to see a strong rebound and now expects revenue and adjusted operating profit to be ahead of consensus expectations. The company said in a statement that comparable store retail sales in the fourth quarter are expected to be...

12 Mar 2021

Fashion

Five highlights from digital London Fashion Week

In another season, during another time, London Fashion Week would have been brimming with international press, buyers, influencers and notable industry folk. Front row catwalks would be celebrity-heavy and London abuzz with parties and events for its biannual fashion outing. Unlike in September, the February catwalks were shown entirely digital...

2 Mar 2021

Video

Video: Burberry FW21 menswear collection

In this video, British luxury fashion house Burberry has presented its FW21 menswear collection at London Fashion Week (LFW).Watch the video below. Do you want to see more FW21 clothing collections? Click here to view theFashionUnited Marketplace. Video: Burberry via YouTube Photo credit: Burberry, Facebook

23 Feb 2021