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Outdoor apparel and footwear brand The North Face has named Tim Hamilton as head of global creative, effective immediately.

Hamilton, a veteran designer of more than 20-years experience in design and large-scale collaborations including his own eponymous label, will be responsible for the creative direction of the brand and its products for all global markets.

“For us, exploration is a mindset, and we look at the vibrancy and culture of our cities and our mountains to embrace the ways people push limits, create, and pursue their passion,” said global president of The North Face Arne Arens. “Tim has pushed the boundaries of design and innovation by drawing inspiration from the unexpected. We see a lot potential in fusing our brand’s heritage with Tim’s fresh perspective.”

In addition, the press statement added that Hamilton will work across all of The North Face consumer territories, bringing his “design inspiration, innovative partnerships, and perspective to the brand”.

Commenting on his appointment, Hamilton said: “I've always been fascinated by outdoor culture and how its product sits at the forefront of design and innovation. I've drawn inspiration from it and have referenced it throughout my career.

“I'm thrilled to be joining The North Face, the originators of technical outdoor products and an iconic brand for exploration and want to continue to push the boundaries.”