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Mammut names Hugo Boss COO Heiko Schaefer as new CEO

Swiss outdoor brand Mammut has tapped Hugo Boss chief operating officer Heiko Schaefer as its new CEO, effective September 1. The Seon-headquartered company said Schäfer will focus on “strengthening the iconic Mammut mountain brand and accelerating its growth on a global level”. Schaefer held the COO position at upmarket German label Hugo Boss...

20 May 2022