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Kyle Andrew named CMO of American Eagle Outfitters

By Prachi Singh

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American Eagle Outfitters has named Kyle Andrew as EVP, Chief Marketing Officer, reporting to Chief Executive Officer, Jay Schottenstein, effective, June 6, 2016.

“Kyle brings creative talent, brand vision and a proven track record leading comprehensive global marketing efforts across multiple channels. Her extensive experience driving successful fashion consumer brands will be immensely valuable as we intensify our customer focus and energize brand experiences across all customer touch points,” said Jay Schottenstein.

Andrew's career has been spent developing innovative marketing strategies and plans for leading global brands. In 2008, she joined Kate Spade as head of global brand marketing. In this role, Andrew led the global brand strategy and played a central role in the re-positioning of the Kate Spade brand from a 100 million dollars handbag company to a billion dollar global lifestyle brand. Based on this success, she was asked to lead the development and launch of a new brand, Kate Spade Saturday.

Prior to that, she held the position of SVP, marketing for Kenneth Cole Productions and was VP, Gap marketing from 2002 to 2007. Earlier in her career, Andrew spent over 10 years at advertising agencies working with lifestyle, consumer, and retail/apparel clients.

picture:ae.com

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