Corporate leadership: Terra Carmichael to head corporate affairs at Levi Strauss

Denim company Levi Strauss & Co. (LS&Co.) has named Terra Carmichael as senior vice president and chief corporate affairs officer, effective December 2, 2024.

Carmichael joins the company from mobility platform Lyft, where she currently serves as vice president of communications.

Levi Strauss appoints Terra Carmichael as chief corporate affairs officer

In her new role, Carmichael will lead the corporate affairs division at LS&Co., overseeing global external communications and media relations; internal communications; government relations; community affairs; and the Red Tab Foundation.

LS&Co. president and CEO Michelle Gass announced the appointment on social media platform LinkedIn, noting that Carmichael brings more than 25 years of experience in leadership, reputation management and organisational transformation.

“She will help shape how we tell the LS&Co. story, engage with stakeholders and advance the priorities that support our business, our people and our values around the world,” said Gass.

Extensive background across retail and consumer tech

Prior to joining Lyft in July 2024, Carmichael spent over four years as the first chief communications officer at resale platform StockX, where she directed communication strategies as the business reached a multi-billion dollar valuation.

Her career also includes more than seven years as vice president of global communications at ticketing platform Eventbrite, steering communications through its initial public offering.

Earlier in her career, Carmichael held communications leadership roles at technology and digital companies, including Yahoo and Xobni, in addition to agency experience managing accounts for brands such as Nike and Mattel.