The American department store chain Dillard's launched a new capsule collection called Venita Aspen for Gianni Bini. By partnering with influencer Venita Aspen, this new and exclusive line features apparel, footwear, and swimwear for women in bright colors like pink, orange, blue, and white.
According to Dillard's vice president, Alexandra Dillard Lucie, Aspen embodies the target group and its aspirations, making it a good fit for the partnership. “Our Gianni Bini client is a trend-focused girl on the go, with a sense of style that is feminine and fun, yet effortlessly cool. This is Venita Aspen,” she commented in the press release.
“I hope to embody the beauty of the saying, 'fashion has no rules'. From pattern play, monochromatism, and everything in between, this collection will help you bring to life the fashion rules you choose to live by,” stated Aspen in a press release.
The limited-edition collection is available both in-store and online in a price range between 60 dollars and 300 dollars.