- Danielle Wightman-Stone |
Reality TV star and body positivity activist Roxy Earle has teamed up with Canadian retailer Le Château to launch her own clothing line ranging from 0-22W, as part of the retailers plan to “disrupt sizing standards across the fashion industry”.
The Roxy Earle x Le Château collection launches on June 16 and will be the first of three “inclusive” collections to launch this year, said the retailer in a press release, and is part of the brand’s plans to enable more women of different shapes and sizes to shop the “same rack within the same store”.
The collaboration brings Earle’s #MySizeRox movement to life following the overwhelming response she received from women globally, and aims to empower all women to reinvent and modernise the sizing conversation by creating a shopping experience that is "not only accessible, but also enjoyable,” said the retailer.
"The Roxy Earle x Le Château Collection is so much more than a clothing line - it's our chance to inspire and create change," added Earle, collaborating creative director of the Roxy Earle x Le Château Collection in a statement. "It's taken me a long time to realise that #MySizeRox and my hope is the Collection makes all women realise that theirs does too. I am incredibly excited to bring my unique aesthetic and love for glamour to my collaboration with Le Château."
The debut collection includes more than 40 designs and 18 different styles of accessories ranging from footwear to handbags, featuring two colour palettes - a feminine blush, floral look and black, red and white options, consisting of jumpsuits, dresses and separates for summer 2018.
Roxy Earle launches debut fashion collection
"We are thrilled to join forces with Roxy and have the opportunity to innovate and challenge the existing retail sizing paradigm," said Franco Rocchi, executive vice president of Le Château. "Every piece was treated with love, care and attention. We had an entire team developing, tweaking and perfecting every single stitch seam, dart, gathering, fabric selection and trim to make every garment truly unique.”
"It's taken me a long time to realise that #MySizeRox and my hope is the Collection makes all women realise that theirs does too.”
Le Château also consulted several subject matter specialists to perfect the sizing and fit of the collection, including Dr. Marie-Ève Faust, PhD in sizing, director and professor at Ecole supérieure de mode, ESG UQAM, who assisted the retailer in designing inclusive silhouettes.
The Roxy Earle x Le Château will be available across Le Château’s North America store portfolio as well as online.
Le Château is a leading Canadian specialty retailer and manufacturer of exclusively designed apparel, footwear and accessories for women and men, with an extensive network of 151 stores. The Canadian retailer is also committed to research, design, and product development, and currently manufactures approximately 30 percent of its apparel in its own Canadian production facilities.
Image: courtesy of Le Château