Cloud9, a competitive video gaming organization with teams participating
in the League of Legends, is launching its first-ever apparel collection in
partnership with a gaming team for Puma. The esports brand joins a list of
team partnerships for Puma, which includes Manchester City, Red Bull
Racing, and more.
According to Adam Petrick, the global director of brand and marketing at
Puma, this partnership will further the brand’s stance as a global brand.
“Tapping into the world of esports, and its broad, dynamic consumer
audience, is critical to our marketing strategy moving forward,” Petrick
stated in a press release from Puma.
For Cloud9, the launch of apparel gives the company a different type of
culture. “Being able to transcend esports and elevate our brand within a
broader global audience is the natural evolution of the growth of Cloud9,”
Jordan Udko, the executive vice president of commercial partnerships at the
esports brand, shared in the statement.
The Cloud9 x Puma collaboration ranges from 28 USD to 75 USD on Puma’s
U.S. website and includes men’s, women’s and unisex items. The collection
will also be available on Cloud9’s website.
Images: Courtesy of Puma