The Paris-based fashion house Y/Project, known for its avant-garde designs and architectural silhouettes, announced on Thursday it will cease operations, marking another casualty in the challenging luxury fashion landscape of the post-pandemic era. The label, which generated revenues of 11 million euros in 2023, failed to secure new ownership...
9 Jan 2025
Just weeks on from the exit of its former creative director Glenn Martens, Parisian luxury label Y/Project has been put up for sale. The move appears to have come on the heels of the company moving into receivership earlier in September. The future of the brand, which is owned by the French firm In-Carnation, had already been thrown into doubt...
7 Oct 2024
One of the founders of fashion label Y/Project has died. Entrepreneur Gilles Elalouf passed away at the age of 58 after a long illness, according to an Instagram post by the brand’s creative director Glenn Martens. Elalouf co-founded Y/Project with the late Yohan Serfaty in 2010. In 2013, Belgian designer Glenn Martens took over as the brand’s...
10 Jun 2024
Y/Project, a now regular fixture on the Paris Fashion Week schedule, has made the last minute decision to cancel its show for the season, citing “uncertain times” as the reason. The Parisian label led by designer Glenn Martens, which was initially scheduled to unveil its collection March 3, announced the news to WWD, to which it added that it...
22 Feb 2024
The renowned French fashion brand Y/Project, under the creative direction of Belgian designer Glenn Martens since the death of Paris-based Moroccan designer Yohan Serfaty in April 2013, has just presented the basis of a new strategic plan, through which its main objective is to position itself - and this is no small feat - as the "most...
23 Nov 2023
Avant-garde fashion label Y/Project announced the appointment of Pascal Conte-Jodra as its new Chief Executive Officer. Mr Conte-Jodra is expected to lead the brand into a new era, collaborating with creative director Glenn Martens to embark on an ambitious growth plan. Mr Conte-Jodra will seek to raise brand awareness, build greater...
22 Nov 2023
In this video you can see Y/Project’s FW23 collection presented at Paris Fashion Week. Video: FF Channel via Youtube
20 Mar 2023
Glenn Martens knows denim. At Y/Project the Belgian-born designer offers cutaway jeans, cowboy jeans, trumpet jeans and peepshow jeans, but at Diesel’s Milan fashion week show, his first since appointed as the brand's creative director, denim was seriously subverted. There was the oversized, the ripped, the fantastical and the all enveloping,...
25 Feb 2022
In this video, fashion label Y/Project has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: IMAXtree.tv via YouTube Photo credit: Image via IMAXtree.tv on YouTube
22 Feb 2022
Y/Project creative director, Glenn Martens has been revealed as the next designer to take over Jean Paul Gaultier’s upcoming Couture Show. Announced in an Instagram post on the luxury houses’ official Instagram page, the Belgian designer is pictured with Gaultier himself following a teaser image shared yesterday providing a vague glimpse of...
24 Sept 2021
In this video, fashion label Y/Project has presented its SS22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: Y/Project via YouTube Photo credit: Tomorrow is Another Day, Facebook
1 Jul 2021
Paris men’s fashion week was a mix of live shows, digital presentations and guest designers, including London-based Burberry, which eschewed the LFW calendar to be on the official Paris schedule. Here are our top five picks of the Paris SS22 collections: Y/PROJECT x Fila When Y/Project showcased its Fila collaboration during Paris men’s fashion...
28 Jun 2021