Y/Project starts strategic plan, seeks status of most 'influential brand’

The renowned French fashion brand Y/Project, under the creative direction of Belgian designer Glenn Martens since the death of Paris-based Moroccan designer Yohan Serfaty in April 2013, has just presented the basis of a new strategic plan, through which its main objective is to position itself - and this is no small feat - as the "most influential" designer fashion brand in the fashion industry. A position that it believes is much deserved following the work that Martens has been doing at the head of its creative department, in a task that Pascal Conte-Jodra, the new CEO of the house since May 2023, has now set himself the task of giving it its rightful value and visibility.