Consumer goods company Unilever has acquired British personal care brand Wild for an undisclosed amount. In a statement, Unilever said the acquisition marks another step in optimising its portfolio towards “premium and high growth spaces” as part of its Growth Action Plan 2030. Launched in the UK in 2020, Wild is a digitally native brand that...
1 Apr 2025
Personal care start-up Wild Cosmetics, which launched the UK’s first plastic-free refillable deodorant in 2019, has secured a further 5 million pounds investment from the Innocent Drinks founders fund, JamJar Investments. Wild has raised 7.5 million pounds to date, with existing investors Creator Collective Capital and Dutch Slingshot Ventures...
17 Feb 2022
Sustainable and natural deodorant brand Wild has secured new partnerships with some of the UK’s leading supermarkets, retailers and department stores as part of its ongoing expansion plans to “reach as many people as possible”. Wild has signed a deal with supermarket giant, Sainsbury’s to launch its products online and in 285 of its stores. The...
9 Dec 2021