Wild Cosmetics secures 5 million pounds investment

Personal care start-up Wild Cosmetics, which launched the UK’s first plastic-free refillable deodorant in 2019, has secured a further 5 million pounds investment from the Innocent Drinks founders fund, JamJar Investments.

Wild has raised 7.5 million pounds to date, with existing investors Creator Collective Capital and Dutch Slingshot Ventures also participating in this round. Prominent digital creators and influencers including Niomi Smart, Grace Beverley and Caspar Lee also followed on with their initial investments.