Football boots are making a major comeback as Gen Z ventures onto the streets in cleated footwear. What’s driving this trend? Experts from Adidas and Zalando offer some insights. Football is once again playing a prominent role in fashion, influencing not only streetwear but also designer collections. Football shirts have become wardrobe staples,...
6 Jun 2025
British footwear brand Mallet London has launched an exclusive women’s capsule collection embellished with Swarovski crystals for the festive season. The limited-edition collection features three styles, the all-new Mallet Elia, Compton and GRFTR, available in black and white colourways. Every pair of the Mallet London and Swarovski crystal...
4 Dec 2024
Community Clothing, the apparel brand and social enterprise founded by Patrick Grant, is launching trainers made in the UK with cult British sports shoemaker Normal Walsh. Grant has worked with the Walsh team to re-design a 1980s running shoe from their extensive archive to introduce a new unisex running shoe named ‘Beacon’ after Beacon Fell, a...
28 Sept 2023
London-based Hylo Athletics, the B Corp and vegan-certified sportswear brand founded in 2020 by ex-footballer Michael Doughty, has opened a summer pop-up at Harrods showcasing its innovative trainers and allowing customers to recycle their old trainers. The pop-up, situated on the second floor, will run until July 31 and features a Hyloop...
13 Jun 2023
Copenhagen-based fashion label Stine Goya has confirmed that its debut sneakers, first showcased on the catwalk during Copenhagen Fashion Week, will launch on April 5. The launch is part of Stine Goya’s ongoing product development into footwear, and offers a design driven by longevity and tactility with a colourful and “energetic silhouette”....
5 Apr 2023
Online marketplace Ebay has announced it is opening a first-of-its-kind pop-up in London where people can swap sneakers they don’t wear for a pair they will. The Swap ‘Em Out Store will be located at 59 Greek Street and will be open for a limited time only on March 25. The pop-up will be a ticketed event and will allow sneakerheads to exchange...
2 Mar 2023
Premium British brand Mallet London has unveiled a limited-edition footwear collection in collaboration with Transport for London (TfL). The capsule collection celebrates the iconic Tube map designed by Harry Beck that first appeared on the network in 1933 and pays homage to Mallet co-founder and creative director Tommy Mallet’s hometown. In a...
1 Feb 2023
Swiss high-performance running brand On is opening its first standalone European store in February. The three-story, 860 square feet store, located at 169-173 Regent Street in London’s West End, will open on February 10, with On offering its British fans its design-centric and technology-driven approach to the in-store consumer experience. David...
16 Jan 2023
Personalisation in fashion has been an ongoing trend in recent years and now the sneaker industry is catching up with custom designs, as the exclusivity of a one-of-a-kind item appeals to consumers. At the forefront of this trend is Matt Burgess, a graphic designer who founded MattB Customs in 2014 and has worked with brands including Google and...
9 Nov 2022
British vegan sneaker brand LØCI has raised 4 million pounds, including investment from actor and environmentalist Leonardo DiCaprio, to continue disrupting the industry with its sneakers “rooted in purpose, style, and sustainability”. The 15-month-old start-up, which offers 100 percent vegan leather sneakers with a sleek aesthetic made from...
26 Oct 2022
British designer Paul Smith has teamed up with German sportswear giant Adidas and football club Manchester United on a limited-edition Stan Smith sneaker for autumn/winter 2022. The collaboration is in honour of the long-standing partnership between Manchester United and Paul Smith, which serves as the club’s official tailoring partner and...
3 Oct 2022
Helen Kirkum, known for creating new sneakers from repurposing old ones, unveiled her first ready-to-wear sneaker at her London Fashion Week presentation. Until now, the Helen Kirkum Studio has been known for its made-to-order service and collaborations, but the new ‘Palimpsest’ sneaker will offer fans a ready-to-wear style featuring her...
27 Sept 2022