TAG HEUER news and archive

LVMH strengthens Swiss watchmaking ties with La Joux-Perret investment

The LVMH Watches Division, which encompasses Hublot, Tag Heuer, and Zenith, has announced the acquisition of a minority stake in La Joux-Perret, a recognized Swiss manufacturer specializing in the design and production of sophisticated watch movements. This strategic move is paired with a commercial partnership intended to secure new production...

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Frederic Arnault becomes CEO of LVMH Watches

Frederic Arnault has been promoted to the role of chief executive of LVMH Watches, overseeing the Tag Heuer, Hublot and Zenith brands, the luxury group said in a statement on Friday. The 29-year-old son of LVMH chairman and CEO Bernard Arnault, has worked for Tag Heuer since 2017, including as its CEO since 2020. He will continue to report to...

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Tag Heuer to relaunch eyewear in partnership with Thélios

Thélios, the eyewear division of French luxury conglomerate LVMH, is partnering with Swiss luxury watchmaker Tag Heuer to reintroduce the brand’s eyewear line in 2024. Tag Heuer, also part of the LVMH group, ventured into eyewear between 2002 and 2016 and introduced models such as the Reflex and 27°. The new deal with Thélios will build on the...

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LVMH-owned Tag Heuer to accept cryptocurrency

Earlier this month shares in bitcoin plummeted to its lowest value in over two years, but volatile or not, digital currencies are here to stay. Tag Heuer, the LVMH-owned luxury watchmaker, announced it too would accept cryptocurrency payments. In a press release Tag Heuer CEO Frédéric Arnault stated: “As an avant-garde watchmaker with an...

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Tag Heuer opens standalone boutique in Covent Garden

Luxury Swiss watchmaker Tag Heuer has opened its second standalone boutique in London. The 882 square foot boutique is located at 5 James Street in Covent Garden and joins its flagship on Oxford Street. The store has a contemporary design, with cool racing grey, sleek glass and polished mirror finishes, and has been decorated with artwork and...

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Tag Heuer names actor Ryan Gosling as new ambassador

Swiss luxury watch brand Tag Heuer has named Canadian actor Ryan Gosling as its latest global brand ambassador, marking the Hollywood stars first ambassadorship. The first campaign starring Gosling, described by the watch brand as the “heir apparent to the legendary Steve McQueen” is for Tag Heuer’s new Carrera Three Hands collection, inspired...

Fashion |In Pictures

Tag Heuer unveils Super Mario Connected watch

Tag Heuer is marking the beginning of a long-term collaboration with Nintendo with a limited-edition Super Mario smartwatch. The Tag Heuer Connected timepiece has been designed to offer the wearer a “fun” new way to get more active, explains the watch brand, as the limited-edition Super Mario style features the gaming character tracking the...

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LVMH appoints Frédéric Arnault as CEO of Tag Heuer

LVMH has announced the appointment of Frédéric Arnault as Tag Heuer’s CEO, effective from July 1. 25-year-old Arnault, son of LVMH chairman and chief executive officer Bernard Arnault, joined Tag Heuer in 2017 to manage its smartwatch activities. Previously piloting the design phase of the latest Connected watch, he will now, as head of the...

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Tag Heuer's launches new smartwatch

New York - There's the smartwatch, then there is the traditional luxury Swiss movement watch. Never were the twain expected to meet, until Tag Heuer decided to change that. Tag Heuer has unveiled a new smartwatch called Connected in collaboration with Intel Corp. and Google. As of a Monday morning press conference, Tag Heuer became the first...

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Tag Heuer teams up with Google and Intel to create smartwatch

Luxury Swiss watchmaker TAG Heuer announced late last week it was joining forces with technology behemoths Google and Intel to develop a smartwatch that can compete with the new Apple Watch. The timepiece, which aims to combine Swiss watchmaking know-how with high-end technology, is expected to hit stores by the end of the year, TAG Heuer chief...

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Tag Heuer lowering prices

Tag Heuer has long been a symbol of quintessential luxury. It was that watch you had to add to your collection on your way up towards your Rolex or Cartier. With prices typically ranging between the 1200 dollar and 3000 dollar mark it wasn’t too hard to get your hands on one without totally breaking the bank. Those fans of Tag Heuer who have...