Tag Heuer lowering prices

Tag Heuer has long been a symbol of quintessential luxury. It was that watch you had to add to your collection on your way up towards your Rolex or Cartier. With prices typically ranging between the 1200 dollar and 3000 dollar mark it wasn’t too hard to get your hands on one without totally breaking the bank. Those fans of Tag Heuer who have long been dreaming of the day they’d add one of the luxury time pieces to their collection might be able to reach that dream a little bit sooner.

Tag Heuer announced on Wednesday, March 18th, 2015, that they would be lowering their prices. Given the recent appreciation of the Swiss franc, Tag Heuer has planned to cut prices between 7 and 13 percent in some markets. The cherry on top of the cake was when they announced that they had no intention of raising prices in the eurozone, Japan, or Singapore.

Tag Heuer lowering prices due to appreciation of Swiss fran

In a world where luxury labels like Chanel just announced that they would be raising their prices in the euro zone, the fact that Tag Heuer is keeping cost steady in certain parts of the world and lowering them in others is certainly keeping the wallets of luxury lovers happy. Those who will be seeing price reductions soon include Switzerland, China, the United States, the Carribean, Central America, South America, Britain, and Hong Kong. In a statement, Tag Heuer said they are “seizing the opportunity of the recent appreciation of the Swiss franc to rebalance its international price policy.”

Whatever the reason behind how they have decided to set their prices luxury watch lovers will sure be happy that Tag Heuer has just became a little bit more affordable. The slightly more accessible sales price could help with their sales numbers and expanding their clientele base throughout 2015. We’ll see how those lines at Tag Heuer are looking once everyone knows that their prices have gone down.