Swarovski news and archive

Jeweller Swarovski to cut 400 jobs

At least 400 of a 2,200-strong workforce are set to leave Austrian crystal manufacturer Swarovski at the beginning of 2026, the Tyrol Chamber of Labour (AKT) announced on Thursday. According to the Austrian employee representative body, the number could rise to 500 “if the majority of the remaining workforce does not agree to a reduction in...

Culture

Swarovski’s ‘Masters of Light’ exhibition heading to Hollywood

Austrian crystal house Swarovski has confirmed that its immersive ‘Masters of Light’ exhibition is heading to Hollywood in Los Angeles, after sold-out stops in Vienna, Milan, Shanghai and Seoul. The exhibition, envisioned by Swarovski’s global creative director Giovanna Engelbert and curated by British fashion journalist and critic Alexander...

People

Swarovski appoints new UK and Ireland general manager

Swarovski has named Samantha Jeffries as its new UK and Ireland general manager. Her appointment comes as the jewellery specialist looks to move forward with strategic goals in the regions, where it plans to expand its ‘Pop Luxury’ positioning and deepen customer connection. Jeffries has already been a part of the Swarovski team for over 10...

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Business

Crystal group Swarovski marginally increases sales in 2024

Austrian company Swarovski Crystal Business recorded sales growth of six percent to 1.9 billion euros in the year to December 31, 2024. The growth driver was the jewellery segment, which grew by 9 percent, three times as fast as the general market, the company stated in a press release. All regions contributed to the growth, however Europe lead...

Fashion

Swarovski unveils collaboration with Ariana Grande, pop-up opens in Harrods

Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...

Fashion

CFDA and Swarovski expand partnership with Re:Generation Innovation Fund

The Council of Fashion Designers of America (CFDA) has announced a “newly evolved partnership” with the Swarovski Foundation in the form of a fund designed to support early-stage creatives with innovation at the core of their new business ventures. The ‘Re:Generation Innovation Fund’, which has now opened its applications for 2025, is seeking “...

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Fashion |Beauty

Swarovski to enter fragrance market with Coty deal

Austrian-based crystal company Swarovski is eyeing the fragrance market after signing a long-term beauty licensing deal with Coty, the beauty giant with a portfolio of brands across fragrance, colour cosmetics, and skin and body care. In a statement, Swarovski said the deal would allow it to develop, produce and distribute “a new vision of...

Fashion |In Pictures

Mallet London unveils capsule collection with Swarovski

British footwear brand Mallet London has launched an exclusive women’s capsule collection embellished with Swarovski crystals for the festive season. The limited-edition collection features three styles, the all-new Mallet Elia, Compton and GRFTR, available in black and white colourways. Every pair of the Mallet London and Swarovski crystal...

Fashion |In Pictures

Stuart Weitzman collaborates with the Swarovski Creators Lab

Luxury footwear brand Stuart Weitzman has teamed up with Swarovski’s collaboration platform, Swarovski Creators Lab, to launch the “ultimate party shoe” in time for the holiday season. The limited-edition Stuart Power Shine pump sees the brand’s new Stuart Power 75mm heels adorned with over 6,000 tonal Swarovski pavé crystals to offer consumers...

People

Swarovski names Ariana Grande as brand ambassador

Luxury crystal jewellery brand Swarovski has named singer-songwriter Ariana Grande as its new ambassador and face of the brand. In a statement, Swarovski said the partnership would be officially launched with the brand’s holiday campaign for 2024. Giovanna Engelbert, global creative director at Swarovski, said: “Ariana’s charisma and positive...

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Business

Swarovski returns to profitability in 2023

The family-owned Swarovski Crystal Business posted growth of 4 percent to 1,832 million euros for the year 2023 and a 10 percent like-for-like increase amid a slowing luxury market, and a volatile geopolitical and macro-economic environment. The company said in a statement that EBIT before restructuring costs returned to positive territory for...

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Retail

Swarovski opens largest flagship store to date on Fifth Avenue, New York

Swarovski has opened its largest flagship store to date on New York's iconic Fifth Avenue as part of its wider global retail strategy. Opening its doors to the public just in time for the holiday season, the new 14,400-square-foot, two-story store features a unique concept by creative director Giovanna Engelbert that seeks to pay homage to the...