Swarovski reports 6 percent organic growth in first half of 2026

Austrian jewellery and crystal specialist Swarovski has reported continued growth in the first half of 2026, with organic sales up 6 percent year-on-year and like-for-like growth reaching 8 percent.

Jewellery remained the strongest-performing area of the business, seeing 11 percent organic growth as the brand continued to benefit from product development, creativity and its “Pop Luxury” positioning.

Across key regions, growth was broad-based. Like-for-like sales increased 11 percent in Asia, including the Middle East, while the Americas rose 10 percent and Europe grew 5 percent.

Swarovski recorded positive like-for-like growth in eight of its 10 largest markets, contrasting a 2 percent decline in Greater China. Japan was a standout market, with like-for-like sales increasing 32 percent, followed by the US at 12 percent. Italy and Iberica both saw 9 percent growth.

The results come as Swarovski continues to position jewellery as a key driver of growth, with the company pointing to brand desirability, creativity and operating discipline as supporting its performance.