British sportswear brand Castore has signed an exclusive deal with Umbro licensee GL Dameck for the Umbro Professional Team Sports sub-license, allowing Castore to market the Umbro brand in the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark. In a statement, Castore said the deal will continue its strategy to build its...
19 Mar 2024
Parisian fashion brand AMI has unveiled an exclusive limited edition capsule collection in collaboration with French rugby union player and AMI ambassador Antoine Dupont. The AMI x Antoine Dupont collection takes inspiration from sport, specifically rugby, as the French brand celebrates the 2023 Rugby World Cup taking place from September 8 to...
30 Aug 2023
Premium sportswear brand Castore has signed a multi-year partnership with rugby club Harlequins to supply all training and playing wear and take over its retail operations. As Harlequins technical and retail partner, Castore will supply the men’s and women’s home playing kits and travel and training wear ranges, along with kitting out the rugby...
5 Jul 2022
UK-based sportswear brand Samurai has announced a “push forward” all-encompassing rebrand, following the acquisition of a majority equity stake by British investment company Primosole Holdings earlier this year. The sports apparel producer, founded in 1996 by Terry Sands, a former England rugby sevens manager, is well known in the rugby sector,...
7 Dec 2021
British menswear brand T.M. Lewin has been announced as the formal wear partner for the British and Irish Lions 2021 tour. The heritage shirting and tailoring label will outfit all Lions squad players from head to toe, including apparel and accessories, for all formal functions for the Castle Lager Lions Series. For the first time, the primary...
4 May 2021
Replay, Italy's premium denim brand, has launched a four-year partnership with New Zealand Rugby. Fashion Box, the group to which Replay belongs, has signed a four-year agreement with New Zealand Rugby to become "Official Formalwear Partner" and "Official Denimwear Partner" of the All Blacks, All Blacks Sevens and Māori All Blacks. This...
27 Jan 2020