REPLAY BECOMES “OFFICIAL FORMALWEAR PARTNER" AND "OFFICIAL DENIMWEAR PARTNER" FOR THE ALL BLACKS

Replay, Italy's premium denim brand, has launched a four-year partnership with New Zealand Rugby. Fashion Box, the group to which Replay belongs, has signed a four-year agreement with New Zealand Rugby to become "Official Formalwear Partner" and "Official Denimwear Partner" of the All Blacks, All Blacks Sevens and Māori All Blacks. This partnership will see the Replay brand aligned with some of the world's most prestigious rugby teams, in a move which further strengthens the brand's connection with the world of great sporting passions.

Matteo Sinigaglia, CEO of Fashion Box SpA, commented:

"I am thrilled to be able to expand our network of sports partnerships by entering the world of rugby, which is characterised by such great passion and commitment. We are proud to partner with the most legendary and iconic rugby team in the world, the All Blacks. Besides their epic sport achievements, we share the same vision on values, tradition and innovation."

"Mark Robison, CEO of New Zealand Rugby, added:

"We're excited to partner with a reputable international brand that not only shares our passion for rugby, but who pride themselves on quality and innovation - values which also drives rugby in New Zealand and our Teams in Black.There are natural synergies between the two brands, and we're looking forward to exploring opportunities that will increase the profile of the New Zealand game and our teams in overseas markets."

As well as the traditional opportunities for visibility through the teams' sporting events, the partnership between the two brands involves marketing activities to develop creative projects and the creation of a dedicated capsule collection.

Alongside the partnership with the team, Replay has also defined a dedicated agreement with Beauden Barrett, the All Blacks fly-half who was awarded World Rugby's Player of the Year for two consecutive years. During the four-year partnership, Barrett will play a leading role in promotional activities and commercials dedicated to the brand.

Fashion Box S.p.A

Established in 1981, Fashion Box S.p.A. is a leading global player in the denim segment. This Italian group, with headquarters in Asolo, in the province of Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children, through the REPLAY, REPLAY&SONS and WE ARE REPLAY brands. Fashion Box is currently present across Europe, the Middle East, Asia, Latin America and Africa, covering over 50 countries. The wholesale network includes 4,000 sales outlets, in addition to 105 mono-brand stores and 125 corners and shop-in-shops. Exports represent 85% of turnover.

New Zealand Rugby

New Zealand Rugby (NZR) leads, supports, grows and promotes the game of rugby union with the goal of inspiring and unifying New Zealanders. Founded in 1892, NZR is one of New Zealand's largest sports organisations and is committed to ensuring the national game is run smoothly and effectively at all levels. NZR's people manage New Zealand's national rugby teams and administer national competitions and participation in international competitions and matches - including Test matches - as well as assisting community rugby throughout the country.