Patagonia news and archive

Patagonia appoints director of marketing and impact for EMEA

California-based outdoor apparel brand Patagonia has named Amanda Calder-Mclaren as its new senior director of marketing and impact for Europe, the Middle East and Africa (EMEA) to boost how the brand communicates its values and environmental and social impact work across the region. In the newly created role, Calder-Mclaren will bring together...

Fashion

Patagonia sues drag queen and activist Pattie Gonia for trademark infringement

A legal dispute is underway between the sportswear and accessories brand Patagonia and the American drag queen Pattie Gonia. On January 21, Patagonia filed a trademark infringement lawsuit against Pattie Gonia, citing a need to respect intellectual property. Patagonia stated in its complaint at the federal court of California that the artist,...

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Business

Second-hand in the outdoor market: From trend to economic factor

As the political deregulation of sustainability targets becomes the new norm, voluntary initiatives from industry and retail are gaining even greater importance. With these introductory words, representatives from Bergzeit, Globetrotter, Sport Conrad and Patagonia met at the Bergzeit headquarters in Otterfing near Munich at the end of November....

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Patagonia publishes first impact report: “We are still a work in progress”

Outdoor brand Patagonia, often cited as an example in sustainability, is publishing its first full impact report after more than half a century of successful business. The title, Work in Progress Report 2025, is well-chosen. The 130-page document shows both the progress and the failures of the brand that claims to be “in business to save our...

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Fashion

On, Patagonia, Puma, PVH, Salomon test Carbios' fibre-to-fibre recycling technology

Just over two years ago, in July 2022, the four textile and footwear brands On, Patagonia, Puma and Salomon announced that they had joined forces with French biochemical company Carbios to utilise its unique biorecycling technology for synthetic fibre recycling and to improve the recyclability and ongoing reusability of their products. This...

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Business

Patagonia announces job cuts following organisational review

US outdoor equipment manufacturer Patagonia is laying off numerous employees as part of a reform of its personnel structure. "We have had to make the sad and difficult decision to say goodbye to 41 of our colleagues," said CEO Ryan Gellert in a LinkedIn post that the company published on its website last week. As such, Patagonia has laid off 1...

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Business|Interview

4 Questions for Patagonia's EMEA CEO Nina Hajikhanian

Standing still is not an option for outdoor brand Patagonia. In 2022, the brand transferred ownership to a non-profit trust and in April this year, opened its first store in the Netherlands. FashionUnited spoke to Nina Hajikhanian, general manager for the Europe, Middle East and Africa (EMEA) region, about the brand’s mission and community....

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From About You to Patagonia: How the fashion industry is mobilising for the European elections

From today, 6 June to 9 June, the European elections will once again take place, in which citizens of the EU countries elect the members of the European Parliament. They represent the interests of EU citizens at European level and have the task of shaping and adopting new laws in all areas of life in the European Union (EU). As such, retail...

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Retail|In Pictures

Retail inspiration: The latest store concepts from around the world

Retailers around the world are striving to improve the shopping experience. While one shop may pamper customers in-store with elements such as a lounge area, another could be looking to empower customers by promoting a 'do-it-yourself' motto through technology. Several retailers, such as London-based multi-brand LN-CC, are fighting their way out...

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Business

Patagonia: 'The Shitthropocene' explores the age of cheap clothing trash

In a documentary that is as humorous as it is revealing, the US outdoor company Patagonia has taken a critical look at consumer habits and the resulting clothing waste. The 45-minute film entitled 'The Shitthropocene' - an allusion to the current geological age of mankind (the Anthropocene) - takes a satirical but brutally honest look at how...

Retail|In Pictures

Patagonia opens first store in the Netherlands

Outdoor technical apparel and accessories brand Patagonia has opened its first store in the Netherlands in Amsterdam to serve as both a retail store and a space for local activist and sports communities. Located at historic Singel 465-467, the store offers the brand’s technical products for outdoor sports, including climbing, snow sports, and...

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Patagonia opens repair centre alongside URC and Fashion-Enter

Outerwear specialist Patagonia has unveiled a new repair centre in London, established alongside social impact companies United Repair Centre (URC) and Fashion Enter. The location’s goal is focused around making repairs more accessible, allowing other brands to also participate while also contributing to the local job market. Clothing...