Pre-loved luxury fashion platform Vestiaire Collective has announced it will host Paris Hilton’s closet sale to raise money for her non-profit 11:11 Media Impact and its efforts to support relief for the LA fires. Hilton is selling nearly 100 pre-loved pieces directly from her closet to celebrate her fashion evolution from socialite and ‘The...
19 Feb 2025
Paris Hilton's media and lifestyle company, 11:11 Media, which she founded with entertainment industry veteran Bruce Gersh in 2021, has formed a joint venture with beauty giant Guthy-Renker to launch a new company to house beauty and wellness products inspired by and creative-directed by Hilton. The joint venture is called 11:11 Beauty and will...
19 Nov 2024
US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...
9 Sept 2024
Luxury e-commerce platform Saks has announced the expansion of its brand ambassador programme, Saks Social Club, with the addition of new celebrity members, including pop culture figure Paris Hilton, supermodel Chanel Iman and basketball player Shareef O’Neal. The initiative, which already comprises influential men and women from varying...
17 May 2024
X, formerly known as Twitter, has revealed its plans to host a livestream shopping event, marking an initial partnership with Paris Hilton for content and commerce services. This feature will enable users to simultaneously watch livestreamed videos, engage in chat discussions, and shop while also participating in Spaces. In her announcement...
5 Oct 2023
Payment service provider Klarna has unveiled a new pop-up alongside its latest ambassador Paris Hilton in Los Angeles, California. In line with the reality star’s personal style, ‘House of Y2k’ will centre around shopping and trends from the 2000s through to the current day. The exhibition space will highlight three themes – technology, fashion...
20 Feb 2023
Payment service provider Klarna has unveiled a new global campaign featuring Paris Hilton as part of a collaboration with the star’s media company, 11:11 Media. In the campaign, Hilton can be seen in a series of films engaging with Klarna’s payment services and shopping app, reciting the catchphrase ‘That’s Smoooth’. For part of the films,...
9 Feb 2023
Australian eyewear brand Quay has revealed a collaboration with Paris Hilton, consisting of 12 statement sunglasses. Designs in the collection include oversized frames, narrow shapes and check patterns inspired by Hilton’s well-known Y2K fashion sense. The reality-star-turned-entrepreneur is also featured in the brand’s new campaign, sporting...
10 Mar 2022
Fashion retailer Boohoo teamed up with Paris Hilton to advertise the brand at the star’s virtual fashion week, in its first foray into the metaverse. At the event, held in Hilton’s recently launched Paris World, the retailer secured a number of billboards dotted throughout, each made in collaboration with out-of-home media marketplace MilkMoney....
21 Feb 2022
Paris Hilton loved her Juicy tracksuit back in the day. Paris Hilton takes a look back at her most iconic fashion statement, Juicy Couture tracksuit. The "Juicy Suit" was all the rage in the mid-2000s, in large part to Paris Hilton's influence. Source: Video by Vogue, YouTube
27 Dec 2019
Boohoo has co-designed a summer collection with Paris Hilton, which draws inspiration from fashion style in the early 2000s. The 70-piece collection includes a range of ready-to-wear and swimwear that recreates Hilton’s favourite trends and fashion moments, including animal prints, slinky metallics, palm prints inspired by her home town of...
26 Jun 2018
