KappAhl to launch new childrenswear brand in February
Swedish fashion retailer KappAhl is launching a new “playful” childrenswear brand, Minories in February 2021. As it looks to consolidate its position as a retailer of “good children’s clothes,” following on from the success of its Newbie brand. The childrenswear brand has been developed in-house to cater for 0 months to 8-year-olds, aimed at...
13 Jan 2021
Mango launches Teen category for ages 11-15
Mango has extended its kidswear category to include adolescents aged 11 to 15. The new Teen category has a focus on casualwear, “while leaving room for personal expression among this age group, as they begin to define their own style”. The collection also features formal lines. Mango Teen has initially launched in selected stores in several...
23 Sep 2020
Video: 100 years of baby fashion
Glamour takes a look back at baby fashion over the last 100 years. This 4-minute film takes viewers back in time to what parents were putting their babies in a century ago. From potato sacks to overalls to bonnets: here are the most popular styles babies were sporting decade by decade. Source: Glamour, via YouTube
6 Aug 2020
Greendigo sets out to make organic the new normal
Children are one of the largest consumers of apparel. They are also the most vulnerable customer segment to feel the ill-effects of synthetic clothing and toxic chemicals. With children’s skin being about 30 percent thinner than adults, it is more absorbent of substances present in their clothes. With increasing exposure to pollutants and toxins...
14 Jul 2020
J Balvin to add kidswear to Guess collaboration
Columbian singer J Balvin is adding kidswear designer to his resume, as his second collaboration with Guess will include summer styles for men, women and children. The collection inspired by the singer's new album, Colores will launch on June 5 and will centre around red, yellow, green, blue and purple tones, with tie-dye, stripes and colour...
26 May 2020
Massimo Dutti ends kids collection
Massimo Dutti's parent company Inditex is dropping Massimo Dutti Kids in order to focus more on Zara Kids. Massimo Dutti's upcoming spring/summer collection will be the last to include a kids collection. Stores offering the kids range will see that square footage converted to more space for the men's and women's collections. Employees who worked...
2 Mar 2020
Mini Mode rebrands to Mini Mode - Global Kids Fashion Week for upcoming fifth edition
Mini Mode has rebranded as Mini Mode - Global Kids Fashion Week for its upcoming edition taking place during London Fashion Week on 14 - 15 February. Taking place at St Mary’s venue in Central London, the show will shine a spotlight on inclusivity and sustainability and will showcase an eclectic mix of both established and emerging childrenswear...
19 Dec 2019
9 year old double amputee debuts on Paris childrenswear runway
A British girl who lost both her legs when she was just 18 months old has made her Paris catwalk debut on the Eiffel Tower. Nine-year-old Daisy-May Demetre from Birmingham walked for a luxury French children's brand in the show high on the Paris landmark Friday and told AFP the experience "makes me feel pretty and special". Daisy-May was born...
30 Sep 2019
Lululemon winds down its Ivivva operations
Lululemon has announced that it plans to shutter its Ivivva business completely. The company had launched Ivivva as a athleticwear brand for kids in 2009, yet decided to scale it back drastically starting in 2017. Now, Lululemon plans to wind down all Ivivva operation in favor of promoting growth elsewhere. For the past two years, Lululemon has...
27 Sep 2019
Video: Kids Campaign Autumn Winter 2019 for Zara
Zara launches its kids campaign for AW19/20. Source: Zara, YouTube.
6 Aug 2019
H&M to launch Toca Life kidswear collection
Kids’ app series Toca Life and its fun and quirky characters are the stars of H&M’s latest kidswear capsule collection launching this month. The imaginative and innovative Toca Life x H&M collection includes a range of children’s clothing, shoes and accessories with interactive prints and textures such as reversible sequins, foil prints and 3D...
5 Aug 2019
Kylie Jenner to launch baby line including apparel and footwear
Kylie Jenner is looking to expand her empire. After reaching billionaire status with her beauty brand Kylie Cosmetics, the 21-year old filed for trademarks for “Kylie Baby” and “Kylie Baby by Kylie Jenner”, according to the US Patent and Trademark Office. WWD reports that the trademarks were filed for a wide range of products, including bottoms,...
15 May 2019