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Denim news and archive

Fashion

Wrangler announces global sustainability platform

American jeans and clothing company Wrangler announced the launch of its new platform WeCare Wrangler to inform consumers of its sustainability goals, current measures, and partnerships centered around three core themes: planet, product, and people. According to the company, it plans to use 100 percent sustainable cotton and 100 percent...

19 Apr 2021

Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

15 Apr 2021

Fashion

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

14 Apr 2021

Fashion

Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...

14 Apr 2021

Business

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

6 Apr 2021

Business

Soorty’s bid for sustainable investments: “The business will follow”

Soorty, Pakistan’s largest vertically integrated denim company, continues to reinforce its commitment to sustainable fashion production. In comments for FashionUnited, the company explains that “The innovation and bid for sustainability is a long term investment which does not guarantee immediate business and revenue growth however it is a...

26 Mar 2021

Fashion

Gap introduces most sustainable collections to-date

American retailer Gap has launched its most sustainable capsule collection to date, featuring everyday essentials across adult, teen, kids, and babyGap. Building upon the brand’s 2016 Gap for Good commitment to use less water and more sustainable materials, the ‘Generation Good’ capsule is made of organic and recycled fabrics and has been...

23 Mar 2021

Fashion

Belstaff collaborates with Blackhorse Lane on sustainable denim

Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...

11 Mar 2021

Fashion

Weekday launches jeans made from 100 percent post-consumer waste

H&M Group-owned brand Weekday has launched a limited-edition pair of its popular Rowe Jeans made of 100 percent post-consumer waste. Weekday teamed up with Infinited Fiber Company (IFC) to create the jeans made from a material comprising 50 percent organic cotton and 50 percent Infinna, which comes from 100 percent reborn textile waste. The...

5 Feb 2021

Fashion

Closed and Candiani team up for biodegradable stretch denim collection

German fashion brand Closed has teamed up with Italian denim mill Candiani for a 100 percent degradable denim collection. The capsule collection, which comprises jeans and jackets for both women and men, is made using organic cotton and biodegradable stretch yarn Coreva, which is developed by Candiani. Traditionally metal buttons and studs have...

19 Jan 2021

Fashion

Frame Denim launches capsule collection via Tmall & Lane Crawford

Frame Denim has created a limited-edition collection in honor of Lunar New Year. Featuring motifs such as oxen emblazoned on sweatshirts and wishes for good fortune, as well as denim playfully decorated with bright patches. This capsule and its retail strategy represents the Frame's efforts to engage a larger global audience, as it reaches the...

18 Jan 2021

Retail

Wrangler announces its first launch in China via Tmall

Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...

17 Dec 2020