Store, café or art gallery? The rise and rise of the concept store

These aren’t easy times for brick and mortar fashion retailers. As e-commerce grows and consumer behavior changes, the US has seen over 7,000 store closings in 2017. Investment bank Credit Suisse even predicts 25 percent of American shopping malls to close by 2022. The UK is no different, with an average of 16 high street stores closing every day last year. In this scenario, many brick and mortar retailers are finding that a couple mannequins, clothing racks and nice lighting no longer suffice to lure shoppers into coming inside, let alone to turn them into loyal customers.