Spyder opens first standalone retail store at Mall of America

Outdoor sportswear brand Spyder has opened its first standalone retail store, establishing a dedicated physical retail presence at Mall of America in Bloomington, Minnesota.

The 2,500-square-foot location opened on November 10, marking a new step in the brand’s efforts of building up its direct-to-consumer business. The development and execution of the location is being led by operating partner Outdoor Collective (OC), which was appointed as the brand's global licensee last year.

The store houses Spyder’s technical and lifestyle collections for men, women and children, including ski apparel, outerwear, base layers and accessories. The concept is designed to showcase the brand’s products for both on- and off-mountain use in a dedicated retail environment.

Owned by Authentic Brands Group, Spyder has established a reputation in the realm of technical sportswear and its heritage in ski culture, with products currently distributed through more than 170 direct-to-consumer retail locations globally, alongside department stores, sporting goods retailers and specialist outlets.

David Brooks, the brand's owner and executive vice president of action and outdoor sports at Authentic, described the opening as an important step in Spyder's continued evolution. "Establishing our first standalone retail store at Mall of America, an iconic destination with global reach, creates a unique opportunity to bring the brand to life and connect with consumers in a meaningful way.”