Byan opens first permanent store outside Spain in London

Madrid – Madrid-based fashion brand Byan is gaining international scale and visibility following the opening of its new London store on October 13. It is the brand's first permanent store outside of Spain, expanding both its retail network and its sales operations in international markets.

Byan was founded in Madrid around 2018 by entrepreneur Andrea Moragues. She experienced a “revelation” during her years living in India, which led her away from interior design and into the world of fashion. The brand marked a decisive turning point in its history with the 2024 opening of its first permanent physical store. This represented a significant leap from digital to brick and mortar retail, with a store at 97 Claudio Coello Street in Madrid, in the heart of the exclusive Salamanca district.

Following this, the brand accelerated its growth plans, inaugurating its first self-managed international point-of-sale in November 2025. The establishment opened at 28 Henrietta Street in London's Covent Garden. Although initially conceived as a permanent location, it ultimately operated for approximately three months.

Far from being a disappointing experience, the pop-up allowed the brand to test the retail landscape of the British capital. Following what it has described as a “successful” pop-up, the brand is now returning to the UK with its first permanent international store. The 74 square metre space is spread over two floors and has opened at 149 King’s Road in London's Chelsea district. It offers the brand's latest collections for the new autumn/winter 2026/2027 season.

These collections are sold from Byan's first international location, which is conceived as an immersive and dynamic space. The brand plans to enhance the customer shopping experience and strengthen ties with the local community by hosting workshops, immersive installations and exclusive events.

“Opening our first permanent store in London is a new and exciting chapter for Byan,” said Andrea Moragues, founder and chief executive officer of the brand, in a statement shared by its management. “King’s Road is renowned for its fashion heritage and vibrant creative community, which makes it the perfect home for our brand,” she adds, highlighting that from this first international store “we want to create experiences that offer our community a deeper connection with everything we represent.”

Sales of three million euros, with 60 percent from online channel

Byan's permanent return to the London retail scene comes at a positive time for the Madrid-based fashion brand, regarding both its commercial performance and its international footprint. These factors culminated in the last fiscal year of 2025, which the company completed with sales exceeding three million euros. This followed a period of consistent double-digit year-over-year sales growth since its foundation.

Breaking down these commercial dynamics by channel for the 2025 financial year, 10 percent of sales were generated from wholesale; 30 percent came from the Madrid store, the London pop-up and the brand's concessions in Spain and various multi-brand stores in international markets; and the remaining 60 percent was generated online. The Madrid-based fashion brand specifies that 60 percent of this online revenue is driven by international markets, with the US, UK and Italy as the main markets.

Spain now only accounts for 30 percent of its online sales. The company aims to replicate this balance by the end of the 2026 financial year. It continues to forecast that international sales will exceed those in Spain, which remains Byan's main market for both brick and mortar and online channels.

This objective is being advanced with the opening of the brand's first international flagship store, which is part of its international growth strategy. It has become Byan's main point-of-sale outside of Spain. Internationally, the brand operates through its online platform and its collections are present in leading galleries, department stores and concept stores.

These include Liberty (UK); Le Bon Marché (France); the El Corte Inglés centre in Lisbon and the Lisbon-based concept store FV Concept (Portugal); the Italian boutiques Etcetera, La Cooperativa or Haedo; For Now in the US; or in Falabella department stores in Santiago de Chile and Lima (Chile and Peru).

“Byan has always aimed for internationalisation,” from a perspective based on ensuring sustained growth without “saturating the domestic market,” notes Moragues. She adds that the brand has a distinctive character, evident in its garments which are made entirely in Spain in small, local workshops.

“We offer timeless, ageless fashion to buyers who see the product as an investment,” she emphasises, about a product that “is made to last, to move away from fast fashion.” “We are in the brand's best creative moment,” she states, adding that “what is to come will raise our standard even higher and I am sure it will not disappoint.”