Latest Articles in Fairs

Karl Lagerfeld to return to Pitti Uomo with immersive brand experience

Karl Lagerfeld has announced its upcoming return to Pitti Uomo in Florence, Italy. Taking place from January 14 to 17, 2025, Karl Lagerfeld will host a one-of-a-kind immersive presentation that invites visitors to step into the World of Karl. The presentation at Pitti Uomo aims to capture the brand’s heritage through storytelling and custom...

FairsFeatured

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

Fairs

Pitti Uomo and Japan Fashion Week Organisation strike up partnership

Japan Fashion Week Organisation (JFWO), the firm behind Rakuten Fashion Week Tokyo, has announced a new partnership with Pitti Immagine, the parent company of Florentine menswear fair Pitti Uomo. The relationship intends to reinforce promotional activities related to Pitti Uomo towards the Japanese media and local fashion market, a press release...

Fairs

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

FairsFeatured

Trade show Pure London to move to Birmingham NEC

Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...

Fairs

Philipp Plein joins the Miami Fashion Week line-up

Designer fashion label Philipp Plein is joining the line-up of Miami Fashion Week (MIAFW), the second-largest fashion event in the US, centred around the themes of fashion, art, sustainability, and innovation. Taking place from November 19 to 23, Miami Fashion Week said that Philipp Plein’s show will take centre stage at the iconic Queen Miami...

Fairs

Fire and Flame: What to Expect at the 107th Pitti Uomo

The next edition of Pitti Uomo, which will take place from January 14 to 17 at the Fortezza da Basso in Florence, will feature 786 brands, 45 percent of which are from abroad. The theme for this winter edition is that of 'Fire', trade fair organiser Pitti Immagine announced yesterday at a press conference in Milan. Summary • Pitti Uomo 107,...

Fairs|Interview

Modefabriek reinvents itself and changes its setting: 'We have a blank canvas again'

Modefabriek is getting a revamp for the upcoming winter edition. The trade show is moving from Amsterdam to Vijfhuizen, a village in North Holland, offering space for even more innovation. FashionUnited spoke with Modefabriek CEO Caroline Krouwels about the process of change. Since its inception in 1996, Modefabriek has taken on many forms, but...

Fairs

Optimism at Mare di Moda despite challenges in the industry

After three days dedicated to swimwear, lingerie, and activewear, the 22nd edition of MarediModa concluded yesterday at the iconic Palais des Festivals in Cannes. The event reaffirmed its status as a key meeting point for industry professionals, showcasing the sector's resilience and dynamism while offering optimistic signs for the future. Often...

Fairs

The future of denim fits at Kingpins: 'Clothing should shape the wearer, not the other way around'

A panel discussion on the first day of denim trade fair Kingpins put forth the topic of the future of denim fits to visitors. Dubbed 'Future Fit Forum', the discussion, moderated by Michelle Branch, founder and creative director of US-based Markt & Twigs, Inc., a global creative company specialising in denim innovations, took place between Carme...

Fairs

New Italian trade fair to host first B2C fashion and music format

In a joint venture aiming to break new creative ground, Fiera Milano and M. Seventy's Massimiliano Bizzi have announced 'Purple-Sign of the Times', Milan's first combined fashion and music consumer event, set to launch in September 2025. The three-day exhibition at Milan's Rho complex represents a strategic departure from traditional trade show...

Fairs

International fashion fairs Modefabriek and Seek to get makeovers

In the ever-changing landscape of fashion trade shows, it has seemingly become imperative to continuously adapt to the rapidly changing needs of buyers and brands, as already evidenced in recent mergers and evolving setups of international fairs. The same is to remain true for the upcoming trade show season, when it will be possible to see new...