Voice command: is it the future of online shopping?

With the spread of language assistants such as Google Assistant and Amazon's Alexa, online shopping has again taken a big step forward in its push for convenience-buying. By 2020 at the latest, 50 percent of search queries will be voice-based, according to market research company comsCore. When considering this innovative movement, certain questions inevitably arise: How will voice commands influence user behaviour in voice searches? And how will companies react to that?