Vicunha introduces project for reducing water consumption in jeans production

Together with Ecoera, H2O-Company and Initiativa Verde, Brazilian denim specialist Vicunha has introduced a pioneering project to measure water consumption – from cotton cultivation to the end consumer. Using the obtained insights and data, Vicunha announced in a press release yesterday that it now wants to define new targets for reducing water consumption and compensation through socio-ecological projects such as soil recovery, water protection, carbon stocks and the formation of habitat corridors for biodiversity throughout the entire jeanswear production chain.