Trump tariffs: Levi's UK flags 'anti-American' risk

Levi's UK has identified a potential threat to its business in the form of "rising Anti-Americanism" stemming from Trump Tariffs and other U.S. governmental policies. The company fears that this sentiment could cause consumers to shift their preferences away from U.S. brands, opting instead for "national / European products". This concern, expressed in its strategic report, is listed as a key risk alongside other market challenges.