Tmall Luxury Pavilion sees growth and partners with Watches and Wonders

While this past year has been challenging for the luxury industry with luxury tourism grinding to a halt and offline stores shuttering, the bright spot for many brands was Alibaba’s Tmall Luxury Pavilion. Sales on the luxury platform grew 159 percent year-on-year from January to March in 2021. Currently, more than 200 leading luxury brands, an increase of 150 before the Covid-19 pandemic including Balmain, Cartier, Ferragamo, Prada, Chloé, Saint Laurent and Van Cleef & Arpels have opened storefronts on the Tmall Luxury Pavilion. This includes 17 LVMH brands including Rimowa, Marc Jacobs, Dom Perignon, Kenzo, Hennessy, Dior Beauty, Guerlain, Givenchy, Tag Heuer and Zenith.