The past, present and future of the Super Bowl’s multi-million dollar ads

The final line up for the Super Bowl LVIII has been decided. The Kansas City Chiefs and San Francisco 49ers are preparing to face off. For some, this is a cause for celebration – for fans of both the teams and for Taylor Swift, the billionaire Chiefs guest that has become a regular fixture at recent games. For others, while we patiently await the always highly anticipated halftime show – this year starring Usher – our attention will also be drawn to the equally infamous ad slots that dominate each quarter.