Reimaging brand ownership: How Authentic Brands powers heritage through digital experience

In the session 'Beyond Retail: The Operating System for Modern Brands' during the World Retail Congress 2026 on Berlin, Henry Stupp, president of EMEA and India at Authentic Brands Group, detailed a strategic blueprint for transforming heritage labels into modern, scalable platforms. Addressing a room of global retail leaders, Stupp argued that the future of the industry lies not in traditional shopkeeping, but in the sophisticated management of intellectual property powered by a ‘platform of possibilities’.