Quince launches in UK as first expansion beyond North America

US-based retailer Quince has launched in the UK, marking its first expansion beyond North America. The company's regional website offers womenswear, menswear, children’s clothing and homeware, with free delivery and a 365-day returns policy. The initial selection will be tailored to British shoppers, with categories expected to expand.

In a statement, Laurent Duray, head of international at Quince, called the UK a "discerning market", adding: “We’re learning small details about how our UK customers live and sleep, or what they need for the Great British weather, and adapting our fashion and home textiles to suit.

"Early feedback from the market has been fantastic and customers are surprised by the luxury quality for high-street price points and we look forward to introducing Quince to even more locals as we grow.”

The launch follows a 500 million dollar funding round earlier this year, led by Iconiq, which valued the business at 10.1 billion dollars. Quince said it has recorded triple-digit year-on-year growth since its launch and caters to millions of customers across more than 100 categories.

Founded in 2019, the company uses AI to monitor demand at individual product and size level, scaling production in response to customer interest. As part of efforts towards transparency, it further publishes product cost breakdowns, covering materials, manufacturing, packaging, shipping and fees.

Its model, however, has seen Quince face legal challenges from established brands over products allegedly copying their designs, placing the label within the growing “dupe” market. In 2025, Coach sued the retailer over two handbags it claimed resembled its Rogue and Soho Flap designs. The companies agreed to dismiss the case in June 2026, with each covering its own legal costs.

Quince also faced legal action from Ugg owner Deckers over boots resembling its Classic Ultra Mini style. In June 2026, a jury invalidated the design patent and the court entered judgment in Quince’s favour.

Matt Lippert, chief merchandising officer at Quince, said the company’s approach centres on “the system behind how quality products are made, priced, and delivered”. He added: “For decades, consumers everywhere have been conditioned to equate higher prices with higher quality.

"The UK is a market that knows exceptional cashmere, linen, and leather as well as any in the world, which makes it exactly the right place to prove that quality was never the reason for the price. When the inefficiencies come out of the system, people experience the benefits through more consistent quality and more accessible pricing.”