On’s Cco on journey from underdog to global player

Swiss sportswear brand On has not been an underdog for some time. The brand has recorded significant growth for years and is now ranked among sports brands such as Nike, Adidas and Puma. It also means that On has made the journey from start-up to scale-up to global company. That is why the company is now re-evaluating what it needs, commercial director Britt Olson said at the World Retail Congress in London.