Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’

Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years, Mediterranean sneaker brand Hoff has managed to conquer the national and international map, thanks to strategic partners such as The White Company and artist John Booth in the UK or Printemps and Lafayette in France.