Daniel Chong, accessories designer: 'Fast fashion must become aware of its production volumes'

Valencia - For Daniel Chong, backpacks, wallets, shoulder bags and fanny packs with minimalist shapes, yet enveloped in prints and colour have become his main hallmark. In the designer's eyes, it was vital to give accessories the importance they deserved and to abandon monochrome. More than 10 years ago, he not only found a clear niche in the market, but also responded with his own brand. Now, he is proud to say that he has gone from sales of 300,000 euros in 2020 to two million in just three years. Despite such success, Chong prefers to be realistic and does not hesitate to assure that "the most difficult thing is to maintain, because the more you grow, the more expenses you have". However, by 2025 he is anticipating a similar increase, with the potential to reach four million euros.