Courting's answer to tenniscore saturation: 'Balance between real performance and fashion'

Tennis fashion has long crossed into everyday style, as shown by Lacoste and Fred Perry over the decades. But in 2021, the word “tenniscore” transformed it into a global trend that has quickly been embraced by luxury brands and sportswear labels everywhere. Within that saturated market, Courtney Kelly, founder of Courting, is betting there’s still space for innovation.